Hi, I'm Elena. I've been making jewelry for just under ten years now, and have sold it online before, using it primarily as a fundraiser and less as an art form. Given the opportunity to dedicate some school time to something I'm passionate about, I decided to start a business. Selling my jewelry.
A little bit of history: I've sold my jewelry 3 years in a row online, sending emails out to family and friends. For a short period I had some jewelry selling in Hemma a yoga and acupuncture store of which my family friend is the owner. Overall, I've raised around $2000 selling my jewelry, but it's always been about the money, and not the art. This results in a lack of drive when I don't have a particular financial goal in mind, and my production has been limited, happening only when its necessary for sales.
My goal for this project is to start a jewelry line. I'm going to document the whole process... the research I do regarding marketing and product development, the process of setting up an environment in my room that can inspire me and doesn't limit my production/the functionality of my room in any way, the legal business, and the creation and production of the jewelry itself. The final product will result in a couple things:
- an etsy store that has full listings posted, a paypal account, and all the features necessary to make it easy for customers to view and purchase my jewelry
- an art blog that will document all my creative endeavors as well as my sources of inspiration and serve as another way to get my artistic voice out there
- this blog, documenting my progress, with photos and the occasional video of the process
- a pinterest account that is more focused and can also be a vessel for the promotion and marketing of my jewelry.
Wish me luck!
Elena
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